Planning
Audience approach, inventory options, formats, flighting, budget, frequency and selected measures.
PROGRAMMATIC ADVERTISING
Programmatic campaigns planned around your business goal.
Reach defined audiences across verified display, video and connected TV inventory. Adzflux handles the media plan, campaign setup, creative requirements, day-to-day management, analysis and optimisation included in the agreed scope.
ADZFLUX OPERATING VIEW
01AUDIENCE
02INVENTORY
03CONTROL
Clear role. Named responsibility. Useful next action.
Use programmatic when audience, inventory and control matter together.
Programmatic can make digital buying and in-market changes more flexible. It still needs a clear job in the media plan.
- Reach defined audiences across selected digital environments.
- Combine display and video under one media plan.
- Manage reach and frequency against an approved inventory approach.
- Change audience, placement, budget or creative choices while the campaign is live.
WHAT ADZFLUX MANAGES
From plan and setup to ongoing campaign decisions.
Campaign setup
Targeting, inventory controls, cost settings, budgets, pacing, ads, destinations and launch checks.
Day-to-day management
Delivery, pacing, frequency, placement quality and exceptions reviewed against plan.
Optimisation
Audience, inventory, budget, frequency or creative changes recommended with a clear reason.
A programmatic campaign needs more than a target audience.
Before launch, agree the audience priority, inventory approach, quality controls, frequency, formats, campaign measures, budget thresholds and the data the client will receive.
Know how the campaign is being bought.
Programmatic supply can involve buying platforms, data providers, verification services and multiple inventory paths. The buying model, disclosed costs, inventory approach, quality controls and data access should be clear before launch.
TYPICAL DELIVERABLES
Work the campaign team can inspect and use.
- 01Approved media plan
- 02Setup and launch checklist
- 03Budget and pacing view
- 04Creative version record
- 05Material change log
- 06Campaign analysis
- 07Next-flight recommendations
START WITH THE REAL CAMPAIGN NEED
Planning a programmatic campaign or reviewing one already live?
Start with the campaign goal, audience and current constraint.