Audience and market
Define who the campaign needs to reach, where and within which timing window.
CTV & VIDEO ADVERTISING
Put connected TV to work as part of a wider campaign.
Adzflux helps define the role of CTV and online video, plan the media, prepare the required ad experience and analyse the campaign within the limits of the available data.
ADZFLUX OPERATING VIEW
01SCREEN
02STORY
03CONTINUATION
Clear role. Named responsibility. Useful next action.
Start with what video needs to achieve.
CTV and online video can introduce a message, extend reach, build repeated exposure or invite a viewer to continue on another device. The campaign role should be chosen, not assumed.
- Introduce a product or message.
- Extend audience reach beyond other digital channels.
- Move an interested viewer to a mobile or web experience.
- Support consideration with a longer story.
WHAT ADZFLUX MANAGES
Plan the media and the viewing experience together.
Inventory and buying
Choose the verified buying approach, budget, flighting and frequency controls.
Creative requirements
Account for viewing distance, sound, duration, QR readability and device behaviour.
Campaign analysis
Review delivery, completion, reach, frequency and verified interaction data in context.
A television screen is not a larger banner.
Viewing distance, sound, remote-control behaviour, QR readability and device compatibility affect the ad experience. CRE8ADS can support verified video and interactive CTV production when those formats are included in the plan.
Measure the role of CTV without overstating the evidence.
Delivery, completion, reach, frequency, QR and site-visit signals may guide decisions. They do not automatically prove incremental reach, attention, persuasion or sales impact.
TYPICAL DELIVERABLES
Work the campaign team can inspect and use.
- 01CTV and video media plan
- 02Format requirements
- 03Launch readiness review
- 04Delivery and frequency view
- 05Creative interaction notes
- 06Evidence limitations
- 07Recommended changes
START WITH THE REAL CAMPAIGN NEED
Give CTV a clear job in the campaign.
Begin with the audience, message and viewing journey you want to create.